Revolutionizing language learning through Design

Revolutionizing language learning through Design

Industry

Education

Company

Fluency Academy

Team

Me (Lead Designer), Thiago Bisewski (Head of Design) + Engineering Team

Yowza! increased student acquisition and improved lifetime value through seamless, scalable, and student-centric language learning experiences.

Yowza! increased student acquisition and improved lifetime value through seamless, scalable, and student-centric language learning experiences.

A strategic digital platform created to transform language learning into an engaging and personalized experience. Built upon Fluency Academy's methodology, Yowza! integrates synchronous classes, interactive learning paths, and real-time teacher connections, fostering meaningful practice and fluency.

A strategic digital platform created to transform language learning into an engaging and personalized experience. Built upon Fluency Academy's methodology, Yowza! integrates synchronous classes, interactive learning paths, and real-time teacher connections, fostering meaningful practice and fluency.

Context

Fluency Academy previously relied on external platforms such as Cambly for conversation practice, creating critical business constraints:

Fragmented user journeys
Students had to leave the Fluency ecosystem to access conversation practice, creating friction and weakening product engagement.

Inconsistent learning experiences
External platforms followed different methodologies and experiences, making it harder to maintain consistency across the student journey and reinforce Fluency's pedagogical approach.

Higher operational costs
Relying on third-party platforms meant recurring external costs and less control over the economics of the learning experience.

Limited scalability
The model depended on external capacity and infrastructure, restricting Fluency's ability to scale conversation practice alongside its growing student base.

Bring conversation practice into Fluency's own ecosystem, increasing control over the experience, improving operational efficiency, and creating a more scalable learning product.

Solution

After the final validation through POC we finish with a MVP version.

The goal was to validate a critical assumption: could an integrated conversation experience increase student engagement and retention while reducing our dependency on external platforms?

Using behavioral data, user feedback and existing learning patterns, we identified the core experience that needed to be tested first: finding, scheduling and attending personalized conversation classes within the Fluency ecosystem.

Teacher Platform

Not only designed for students. Behind the learning experience, we also needed to create an operational platform for the teachers responsible for delivering Fluency’s methodology.

Teachers were hired and trained specifically within the Fluency method, which meant the product needed to support their daily workflow, from managing their schedules to understanding each student and keeping track of their financial activity.

I designed a dedicated B2B teacher experience that brought the most important operational information into a single platform:

Class calendar
A clear overview of upcoming lessons, availability, and teaching schedule.

Student profiles
Access to relevant student information and context before and during each class.

Class notes
A structured space to record observations, progress, and relevant information that could inform future lessons.

Financial management
Visibility into teaching activity and financial information in the same ecosystem.

The goal was to move teachers away from fragmented operational tools and give them a single source of truth for their work.

Key Learnings and Outcomes

User-Centric Iteration
Regular testing and user feedback are critical in creating experiences that truly resonate and retain learners.

Integration Value
Deep integration within existing ecosystems dramatically enhances user satisfaction and operational efficiency.

Design for Scale
Effective UX/UI decisions significantly influence scalability, profitability, and sustainable product growth.

Enhanced Student Experience
Simplified scheduling, personalized class levels, and context-rich interactive content boosted engagement and satisfaction.

Improved Scalability and Profitability
Owning the platform significantly reduced costs and enhanced operational scalability.

Today, Yowza! has become the product with the highest retention within the learning ecosystem, transforming an initial validation experiment into a core product for student engagement and long-term retention.