Rethink MeuPlayStation. A new era for PlayStation fans

Rethink MeuPlayStation. A new era for PlayStation fans

Industry

News

Company

MeuPlaystation

Team

Me (Lead Designer), Thiago Bisewski (Head of Design), Hugo Pizaia (UX Researcher), Marcelo Lionço (Designer), Gabriel Regis (Staff Mobile Engineer), Rafael Souza (Backend Engineer)

A restart in the history of the largest portal in Latin America about the PlayStation universe

A restart in the history of the largest portal in Latin America about the PlayStation universe

MeuPlayStation is a leading gaming news portal in Brazil, providing news, articles, reviews, and coverage of national and international events. To enhance user experience, a new portal and an innovative mobile app were developed, delivering a more modern and intuitive interface.

MeuPlayStation is a leading gaming news portal in Brazil, providing news, articles, reviews, and coverage of national and international events. To enhance user experience, a new portal and an innovative mobile app were developed, delivering a more modern and intuitive interface.

Behavior and data analysis

We looked at access statistics, time on page, bounce rate, entry-exit rate, among other interesting details. We know, for example, how far you scroll or at what point in the text you drop off.

On top of that, a heatmap helped us better understand which type of article you read closely and which ones you just give that popular "skim." Going a step further, we mapped the "reader's journey," identifying which sections and publications you access most. This helped us build categories that actually make sense for you.

With all of this in hand, I made the call to design and build a layout that reflects it. It wasn't easy, it's a complex equation, one that involves distributing content, aligning business interests, and, at the same time, delivering a pleasant experience for the reader. In the end, I chose to prioritize reading clarity over ad density, since the data made it clear that's what would actually keep readers engaged.

Solution

The solution was to create a visual and structural evolution around the new MeuPlayStation positioning.

The interface was redesigned to support a broader content ecosystem while maintaining the familiarity of the original product.

The new UI focused on:

Clearer content hierarchy
The most relevant stories and categories received stronger visual prominence, helping users understand what mattered at a glance.

More intentional navigation
The information architecture was reorganized around the way readers explored PlayStation content, rather than being constrained by the old PS4-centric positioning.

Content-first layouts
The visual system was designed to support different editorial formats — from daily news and reviews to guides, promotions and other PlayStation-related content.

A scalable visual identity
The new brand needed to work beyond the PS4 generation, creating a foundation that could continue to represent the platform as the PlayStation ecosystem evolved.

Key Learnings and Outcomes

Following launch, the ecosystem showed strong early indicators of adoption and engagement, based on comparable benchmarks for entertainment apps of similar scale.

The Importance of Data Analysis
Understanding user behavior is essential to driving meaningful platform improvements.

Balancing Content and Business Needs
It is possible to align commercial goals without compromising user experience, as long as there is a strategic approach.

The Value of Usability Testing
Testing changes with real users ensures that implemented solutions effectively meet audience needs and expectations.

34% Increase in Time on Site
Users spent more time engaging with content.

13% Reduction in Bounce Rate
Fewer users left the site quickly, indicating improved navigation.

30% Growth in Page Views
Users explored more pages per session, showing increased interest in the available content thought new navigation.

Good UI is not just about making information look better. It is about understanding what deserves attention, why it matters, and designing the experience around that behavior.

The transition from MeuPS4 to MeuPlayStation demonstrated how branding, product design and behavioral data can work together to transform an established digital product without losing its identity.